adidas and Beyoncé Launch Fourth IVY PARK Collection: “IVY PARK RODEO”

South Africa, 6th August 2021 – adidas and Beyoncé return to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.

The Collection

A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience. The collection features 58 adult apparel styles, 5 adult footwear styles, and 13 different accessories. Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details.

Highlights from the apparel collection include a denim body suit and wide leg snap pant, a denim tracksuit, a washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat, and a small cotton canvas waist bag. The footwear offering is exciting as well, with two colorways of the IVP Ultraboost – one which mimics the look of denim and a new colorway for the IVP Forum Mid. This collection introduces the new IVP Super Sleek “Chunky”, with an exaggerated outsole combined with a classic upper in two dynamic colorways.

The fourth IVY PARK collection launches exclusively on on 19th August, followed by an instore launch on 20th August.

adidas x IVY PARK Drop 4 consists of:

  • The IVP Super Sleek “Chunky” priced at R2799
  • The IVP Forum Mid-priced at R2999
  • The IVP Ultraboost priced at R3999
  • Unisex & women’s sizes available in Inclusive sizing
  • 58 adult apparel styles, 5 adult footwear styles, and 13 accessories styles
  • Colors and prints including Dark Denim, Glory Blue, Dust Purple, Purple Glow, Ambient Blush, Prints are Dark Denim Monogram, Purple Glow Dark, Brown Cow Print
  • Fabrics including 100% Cotton 16.5oz blue twill denim, 99% Cotton 1% Elastane 10.8oz stretch blue denim, 100% Cotton 13oz cow print cotton twill denim
  • Clothing sizes range from XXXS-4XL / 32-48
  • Clothing prices range from R399 – R3999
  • Accessories including unisex hats, unisex bags, a denim bucket hat, a durag, socks, and bandanas
  • Accessory prices range from R649 – R1599
Luxury Xclusives
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