Bringing brilliance into the bathroom and kitchen


AXOR has long been passionate about working with designers to produce works of exceptional quality, with roots stretching as far back as the seventies when Klaus Grohe worked with Hartmut Esslinger, Georg Spreng, and Andreas Haugand raked in Hansgrohe’s first design award in 1974.

The birth of AXOR

Some 19 years later, in 1993, AXOR was launched, a platform for brilliant designers to meet innovative decision-makers. The AXOR Starck was the first collection to blow up, as Phillipe Starck’s “Salon d’Eau” became a revolutionary concept in design and function. Starck has now worked on AXOR concepts for more than 20 years, developing incredible collections like the AXOR Starck Organic and the AXOR Starck V.

“AXOR Starck is a prime example of how closely design and innovation, form and function are connected together in our company,” says Head of Research and Development, Jürgen Groß.

Phoenix friends

Another of AXOR’s celebrated partners in design are the brilliant Phoenix Design, a studio who have accumulated more than 700 design awards. As partners of AXOR for more than two decades, Phoenix Design have pioneered much of the modern bathroom world with their creations. The AXOR Montreux is their benchmark beauty, but make no mistake, Phoenix have played a role in a lion’s share of AXOR designs. In 2015 alone they won 2 iF Gold Awards and 21 iF Design awards. They’re unstoppable.

More partners along the road

Of course, AXOR strives for innovation and searches for the future of the bathroom. To do so, they join forces with many different designers. Antonio Citterio, the architect and designer, has developed the AXOR Citterio, AXOR Citterio M, AXOR Citterio E and other universal products for the brand..

Barber & Osgerby, the famous duo, developed the immensely popular AXOR One, a collection centred on the user experience. Jean-Marie Massaud, well-known for using nature to inspire his concepts, brought the AXOR Massaud to life; a stylistic representation of a blade of grass delivering a dew drop into the users hand.

Front is a Swedish design studio that has developed a few different designs for the AXOR ShowerCollection, which embody the functionality of water and piping. Patricia Urquiola, a Spanish designer of notable flair, helped develop AXOR WaterDream, and then went on to create the AXOR Urquiola which brought fusion and style into the bathroom.

Brilliance in the bathroom and kitchen

All of AXOR’s bathroom collections are as unique as their users, and this is something that AXOR prides itself on.

Giving you the experience you deserve.

Perfection: expertly designed.

AXOR. Form follows Perfection


Issued By: The Lime Envelope on behalf of Hansgrohe

For Media Information contact Bronwyn Levy. Telephone:  +27114679233.   Email:…

About AXOR

 AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created. Some of them are considered classics of bathroom design to this day. Collectively they embody the claim “Form Follows Perfection”: not ending the developmental process until nothing more can be added or removed. Pace-setting design objects have been developed with this recipe for more than twenty years with world-renowned designers, among them Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola. AXOR is a brand of the Hansgrohe Group.