Superiate’s Cans With Purpose now stands at R350 000 in donations and aiming for R 1 million to feed our communities
16 April 2020: Superiate’s Cans With Purpose has come a long way in a very short time. Cans With Purpose was set up in March 2020, to feed hungry children who are no longer receiving food at school due to COVID-19 lockdown measures. Since its unassuming beginnings, the initiative has gained unprecedented momentum, raising R 350 000 and counting.
When Brad Stern, founder of Superiate and Cans With Purpose, woke up one morning in mid-March and made the decision to launch the initiative online, he never imagined the idea would pick up so much traction, so quickly.
Having worked with schools in youth marketing through his agency, Superiate, Brad was aware that over 9 million learners in South Africa are supplied with lunch at school. As lockdown loomed and schools closed, he realised that many of these children would be going hungry.
With the help of his brother Jared, Brad’s idea became Superiate’s Cans With Purpose, an initiative that is feeding South Africa’s hungry through much-needed donations of food and funds. All proceeds raised by Cans With Purpose go to Afrika Tikkun, to buy canned food and other essentials that will feed communities in need during the now extended lockdown period, and will continue to do so when lockdown ends.
South African celebrities have rallied in support of the cause, with Lee-Anne Liebenberg, Siv Ngesi, Gareth Cliff, Francois Pienaar, McGee and many others lending their voices to a video calling for help, and promoting Cans With Purpose on social media. The video was filmed and edited by, Chad Nathan, also known as @gingerwithagopro. You are invited to share the video via your social media platforms to spread the word, too.
As of 15 April 2020, an incredible R350 000 in donations from companies and individuals has been collected. And now, donation stations will be set up to facilitate more public participation and donations in participating retail outlets that remain open during lockdown. Superiate plans to branch these out nationwide following the lockdown period. The feeding crisis is not going to end when lockdown does, and any brands willing to participate can contact Superiate directly via the website to continue providing support.
Residents of Sea Point in Cape Town can already drop off contributions at the Sea Point Spar and more stations will follow soon. Through Afrika Tikkun, Cans With Purpose supports four community centres in Johannesburg and surrounds, and one in Cape Town. Afrika Tikkun prepares food care packages at the centres and invites community members to collect on behalf of their households. Since lockdown began, 7500 food care packages have been issued to feed approximately 50 000 people.
Founder Brad Stern said, “Lockdown has had a catastrophic effect on the country’s poor. So many people who are unemployed or unable to work during this extremely difficult time can’t feed themselves or their families. If you have anything to spare, be it canned food or money, it’s up to you to be part of the solution. It will save lives and stop entire families from going hungry. We now call on South Africa to help Cans With Purpose reach R1 million by the end of lockdown and with that money, make sure another 100 000 needy people don’t go hungry. Together, we can make it happen.”
Cans With Purpose continues to appeal to all South Africans to help those who cannot help themselves during this economically devastating time in our history. Superiate believes that it is up to every individual who is capable to help the poor, in the spirit of ubuntu. Together, we can nourish South Africa so that communities are able to bounce back following the lockdown.
Superiate is a boutique marketing consultancy and project management agency designed to exceed, surpass, surmount and overcome targeted communication challenges. Superiate’s specialist youth marketing initiatives connect brands with young people quite simply – by building brand loyalty and showcasing brand power and affinity.