Johannesburg, 13 April 2022: For the third consecutive year, South African retailer PNA with the support of customers has raised funds for CHOC Childhood Cancer Foundation South Africa through the CHOC Flip Flop Day initiative. PNA stores sell Flip Flop Day stickers for R10, and all proceeds go towards ensuring that paediatric cancer patients and their families receive comprehensive support and care during this challenging time in their lives. This year an impressive R1 million was raised by PNA for the non-profit organisation.
CHOC Childhood Cancer Foundation South Africa provides free, comprehensive support to families of children with cancer and life-threatening blood disorders. It has cared for thousands of vulnerable and sick children for over forty years. To operate the charity relies heavily on corporate sponsorships and public donations.
CHOC CEO, Hedley Lewis says “The impact this generous donation will have on all the families we serve will be immeasurable. It will allow us to continue to take care of even more sick children in need of our many support services. We could not have done this without the help of our retail partners, like PNA, all of whom have a real vision and passion to make a real difference.”
Chantelle Fritz, PNA Marketing and PR manager concurs “It is also a great reflection on the hearts of our customers and their ongoing commitment to support the Flip Flop Day fundraiser. Post-pandemic, we recognise that charities like CHOC have a challenging task to also recover financially. Our PNA employees are committed ambassadors who know the value of this initiative. We are especially proud and grateful to all our PNA customers who bought a whopping 84 642 stickers” she continues “It has been such a joy to come through to the CHOC headquarters and hand this cheque over to the dedicated team, as well as spend some time with their patients.”
“Lewis, comments “The donation will go a long way in maintaining our day-to-day operations across all nine provinces, as well as be allocated to the early detection and comprehensive support programmes we offer. Just some of the ways we assist are- housing the family in a home close to the hospital, we provide adequate nutrition and infection control in support of treatment, and transporting of patients to and from the hospital to name but a few. The main aim is to make the journey of those who are affected by childhood cancer, less burdensome.”