Sony Electronics Strengthens its Alpha System with New 60th E-Mount Lens, FE 50mm F1.2 G Master™

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(South Africa, 17 March 2021) – Sony has unveiled the newest addition to its G Master full-frame lens series – the FE 50mm F1.2 GM (model SEL50F12GM). The new addition delivers excellent resolution and dramatic bokeh to Sony’s G Master line, industry-leading autofocus (AF) capabilities and professional control and reliability in a compact and lightweight design.

The lens’ maximum F1.2 aperture combines an impressively shallow depth of field for maximum creative expression with incredible light gathering capabilities. This allows for faster shutter speeds and lower ISO in low light settings – making the lens ideal for portraits, wedding photography, videos, and more.

“We’re excited to introduce our 60th E-mount lens, which delivers a new level of expression and usability for still images and video as an F1.2 lens,” said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa. “We’re always listening to our customer and strive to deliver the best imaging technology to enhance their craft. The FE 50mm F1.2 GM, our first F1.2 lens for the α brand, was designed without compromise to meet the changing needs of today’s content creators.”Excellent resolution and beautiful bokeh

The FE 50mm F1.2 GM features the latest optics, including three XA (extreme aspherical) elements, which contribute to high resolution across the entire image that’s maintained even when fully opened at F1.2. The new lens also ensures clear images in backlit scenes thanks to Sony’s Nano AR Coating II, which effectively minimises internal reflections so that flare and ghosting do not occur.

The FE 50mm F1.2 GM creates dramatic G Master bokeh at the maximum F1.2 aperture to provide dimensionality to every image. Using the newly developed 11-blade circular aperture unit and fine-tuned optical design with minimal spherical aberration, the lens can achieve smooth, deep bokeh in both the foreground and background.

High-performance AF and tracking at F1.2

The new lens can keep subjects in sharp focus even at an extremely shallow depth-of-field with fast, precise, quiet AF and tracking thanks to the Four XD (extreme dynamic) Linear Motors, which provide high thrust efficiency. When precise focusing is required, especially when shooting 4K videos with human and animal eye-tracking, the FE 50mm F1.2 GM allows the user to focus on composition thanks to its excellent response with minimum delay and low vibration. Additionally, the lens’ floating focus mechanism, controlled by its dedicated lens drive algorithm, achieves high resolution over the entire focus range, with a minimum focus distance of 0.4m.

Professional control and reliability in a compact form factor

The FE 50mm F1.2 GM was designed with professional content creators in mind. With convenient controls and functions such as a Linear Response MF (Manual Focus), aperture ring with a click on/off switch, focus mode switch and two customizable focus hold buttons, the FE 50mm F1.2 GM combines easy operation with professional control. The FE 50mm F1.2 GM also features a dust and moisture resistant   design and a fluorine front element coating that protects the lens from fingerprints, dust, water, oil and other contaminants. Developed using Sony’s latest simulation technologies and the latest optical design, the lens comes in a surprisingly compact and lightweight form factor (φ3½ in x 4⅜ in, 27.5 oz.), providing high mobility and easy handling for a 50mm F1.2 lens.

Availability

The new FE 50mm F1.2 GM will be available in South Africa soon. A product video on the new FE 50mm F1.2 GM can be viewed at: https://youtu.be/Q3RFSS7vNTY

 

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