Star-Studded Luxury at Daytona Melrose Arch, Johannesburg


The largest supercar showroom in Africa has opened its doors promising premium luxury with its supercar line-up.  Daytona, South Africa’s premium luxury and supercar supplier and sole importers in Africa for Aston Martin, McLaren and Pagani and in sub-Sahara Africa for Rolls-Royce, officially launched its new 8000sqm state-of-the-art dealership in Melrose Arch on Sunday 10 March 2019.

Whilst a Sunday may seem like an unusual day to host such an auspicious occasion, this was done in conjunction with their annual Supercar Sunday at the shopping precinct; attracting almost 100 Supercars for visitors, customers and car enthusiasts to enjoy.

Since 2005, Daytona has gone from strength to strength and grown with an esteemed customer base. With the mentality that brands of distinction deserve a distinctive space, a showroom that seamlessly blends a contemporary aesthetic with an industrial style was built.

The new state-of-the-art showroom ensures that visitors experience the highest level of comfort and service in a space that is inviting to enter. State-of-the-art sound systems and video walls add unique energy to the space and the addition of The Melrose Gallery quarterly art exhibition cements the lifestyle appeal of the space. Equipped with a restaurant and coffee bar operated by NAKED (famous for their 100% Arabia coffee bean blends), customer lounges and high-tech technology; the showroom is a space that visitors can utilise for business meetings, lunch dates and coffee stops. A space that brings luxury together in one unique environment.

The showroom is equipped with a 4000sqm advanced workshop and parts facility and is open seven days a week with car detailing being offered on site by BigFoot Car Detailers. Customers can now book their vehicles in for various techniques including paint correction (removal of paint defects and scratches), Swissvax paint protection detail, dry ice blasting/cleaning, Colourlock leather repair & leather restoration, custom vinyl and vehicle colour change wraps, vehicle interior detailing, Gyeon Quartz paint protective coatings and paint protection film applications.

“The idea for this unique concept sparked over five years ago, with groundbreaking in January 2017. To see the showroom complete and operational is a dream come true. We are by no means at the end of our journey to open Africa’s largest car retail space, but the fact that doors are open and that my vision is finally a reality – is beyond humbling. Currently Pagani, McLaren and Daytona Pre-Owned are fully operational.”– Justin Divaris, CEO of Daytona.

“Aston Martin will be ready to move towards the end of June; beginning of July and Rolls-Royce a few months later. When that happens, we will officially be one of Africa’s largest, most luxurious car dealerships” – said Divaris.

If luxury automobiles and decked out supercars get you all revved up, then we suggest you pop into Daytona Melrose Arch to peruse this ultramodern one of a kind showroom of dreams.

1 Whiteley Road, Melrose

Tel: 011 301 7000