8 Countries Across Africa Toast To Champagne Day

The Impérial Way


If there’s anything that truly encapsulates life’s high notes, it’s raising a glass of champagne in celebration. And, if there’s anyone who has honed the art of champagne-making, it’s Moët & Chandon. This inherent ‘know-how’ is something that the French so elegantly call ‘savoir-faire’ – an instinctive expertise and finesse with which the champagne Maison has become synonymous over its two-and-a-half century history.

From its ancestral home in Epernay, France, Moët & Chandon has paved the way for others to follow and has ultimately defined what exceptional winemaking is: exceptional is revolutionising an industry; it’s claiming the most extensive winemaking foundation – with 28 kilometres of underground cellars and 1,190 hectares of vineyards – in the entire Champagne region; it’s daring to break the rules; and it’s hundreds of years of tradition, innovation and fine craftsmanship resounding in that triumphant pop of the cork.

On 28 October, the globe came together in honour of Champagne Day. Raising a glass of champagne in celebration is a custom we’ve relished for centuries. But on this day, it offered a unique opportunity to honour the celebratory drink itself and toast to the very Maison that has forged that association – Moët & Chandon, the Maison chosen in 1748 to supply the French royal court in Versailles.

Having garnered the love of the world, it’s only natural Moët & Chandon would seamlessly unite multiple countries throughout Africa to share in the joy of champagne. Right across the region, Moët & Chandon showcased their reputation for glamour and savoir-fête with 8 exclusive gatherings bringing together Friends of the House, celebrities and dignitaries.

Having already travelled with Moët & Chandon to Épernay in May, the likes of South Africa’s Maps Maponyane, Tanzanian author Nancy Sumari and Nigerian actor Timini Egbuson were chosen among others to host these regional celebrations, raising a glass to the Maison and its continued success.

From South Africa to Kenya, these 8 intimate glamorous events celebrated Champagne Day, the Impérial Way. Held at the continent’s most beautiful venues including the Johari Rotana Hotel in Dar es Salaam to the Villa Kempinski in Nairobi and the Belmond Mount Nelson hotel in Cape Town, each featuring unique dining experiences, with carefully curated photo moments such as interactive glitter pods to enhance the celebration.

In South Africa, 50 selected guests graced the Belmond Mount Nelson hotel in Cape Town, among them entrepreneur Boity Thulo, actress Terry Pheto and recent Miss South Africa Shudufhadzo Musida. Upon arrival on the lawns of the hotel, guests enjoyed Moët & Chandon minis from the Moët vending machine before moving to the hotel’s Conservatory where a 6-course paired dinner awaited. Guests were seated at a long table, adorned with flowers and glass bubbles and delighted with delicate food pairings to compliment Moët & Chandon champagnes. Highlights included Moët & Chandon Impérial Brut with Crayfish thermidor as well as shaved truffle and Moët & Chandon Grand Vintage 2013 with Duck à l’Orange.

“For a Maison with such a rich history of winemaking excellence, Champagne Day is an opportunity to celebrate how we have shaped the industry, distilling unrivalled quality into every bottle for nearly three centuries. It’s Moët & Chandon’s sincere wish to share that joy with Africa and the world,” says Aimee Kellen, Head of Consumer Engagement for Moët Hennessy Africa and the Middle East.


Founded in 1743, Moët & Chandon is the Maison that contributed to introducing champagne to the world by offering a range of unique wines for every occasion. From the iconic Moët Impérial to the Grand Vintage Collection, from the extroverted Moët & Chandon Rosé Impérial to the innovative Moët & Chandon Ice Impérial, each champagne dazzles and delights with bright fruitiness, an enticing palate and elegant maturity.

Since its founding, Moët & Chandon has been a champagne of choice to celebrate historical moments or private moments of great personal importance. For each of life’s memorable moments, Moët & Chandon has a style of champagne that marks the moment in a very unique way.

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