Here’s What’s on at WTM Africa 2023 / New buyers and Exhibitors Descend on WTM Africa 2023


  • Both outbound and inbound exhibitors confirmed to attend
  • Up to 500 buyers from Africa’s leading source markets
  • Representatives from seven new markets making their WTM Africa debut
  • A revamped content programme with new topics led by industry experts


Cape Town, 23 March 2023 – WTM Africa, taking place from 3-5 April at Cape Town’s CTICC, expects to facilitate a record number of deals this year as registration numbers continue to grow.

“With a killer show programme and high-profile delegates expected to attend, it’s no surprise we’re seeing last-minute attendees jumping in line,” says Megan de Jager, Portfolio Director: Travel, Tourism & Creative Industries Portfolio at RX Africa.

Over 500 exhibitors will stake their claim on the show floor, including all nine of South Africa’s provinces and the National Department of Tourism. Other destination-driven representatives include Egypt, Turkey, Kenya, Tanzania, Madagascar, and Maldives, to name a few. “We’ve also seen increased activity within the outbound exhibitor space, with the likes of Spain, Pakistan, the United Kingdom, the United States, and the UAE making their presence felt,” De Jager adds.

WTM Africa 2023 will also witness a strong pool of top-quality buyers from Africa’s leading source markets across Europe, the Americas, Asia/Pacific and the Middle East. “78% of our confirmed buyers are international, with 21% hailing from across the continent. What’s most exciting is our list of first-time buyers opening the door to seven new and diverse markets, including Thailand, Malaysia, Bangladesh, Pakistan, Armenia, Romania and San Romano.”

Along with a proven mix of pre-scheduled appointments and high-in-demand speed-networking sessions, attendees can expect a revamped content programme led by industry experts covering everything from industry trends to tech, sustainability and marketing.

Back due to popular demand are WTM Africa’s bolt-on shows running concurrently at the CTICC. These free-to-attend events include IBTM, EQUAL Africa, Travel Tech, Responsible Tourism, Sports and Events Tourism Exchange (SETE) and the Africa Tourism Investment Summit (ATIS).

“Over just three days, you will have the chance to meet with thousands of potential clients, reconnect with industry peers and come away inspired with new ideas. WTM Africa 2023 promises to be one of the most important and exciting to date. Miss it and miss out!” De Jager concludes.

Registration for WTM Africa 2023 is still open, with last-minute availability for exhibitors:

World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents. The events are:

 WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its tenth edition – there have been nine face-to-face events along with a 100% virtual one, which was held in 2021.

Next event: Monday 3 to Wednesday 5 April 2023 – Expo Center Norte, São Paulo, Brazil

WTM Africa launched in 2014 in Cape Town, South Africa under the Africa Travel Week umbrella.  In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: Monday 3 to Wednesday 5 April 2023 – Cape Town International Convention Centre, Cape Town

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.

Arabian Travel Market (ATM), now on its 30th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next event: Monday 1 to Thursday 4 May 2023, Dubai World Trade Centre, Dubai

Arabian Travel Week is a is a 10-day long festival of events taking place within and alongside Arabian Travel Market 2023. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes the live ATM exhibition, ILTM Arabia, ARIVAL Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as Business Traveller Africa Awards 2023.

Arabian Travel Week takes place from 1 – 10 May 2023

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. The show facilitates business connections for the global (leisure) travel community. Senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating travel industry contracts.

Next live event: Monday 6-8 November 2023 at ExCel London

WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.

About RX

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.


RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at

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