Top Toys and Trends for 2021 Revealed

It’s great news for kids of all ages with experts in toys, Toys R Us revealing this year’s top toy list featuring 25 must-have toys for the 2021 festive season inspired by the latest toy trends.

“We’re so excited to kick off the most magical time of the year with the coolest and most sought-after toys of the season,” says Catherine Jacoby, Marketing Manager at Toys R Us. “The top toys, which include some exclusive releases have been hand-picked by our team of experts and inspired by the latest play patterns making it easier than ever to find something exciting for kids of all ages that every child will love this year, spreading joy and delight to kids of all ages.”

Jacoby explains: “A few of the big trends we are seeing in the world of toys which have inspired our top toy must-haves include toy unboxing, outdoor play and creative building, with STEM (Science, Technology, Engineering, and Math) skills toys, sensory play and educational toys that support remote learning dominating the shelves.”

Toy unboxing and interactive play sets continue to surprise and delight, with colour reveals, scent crazes and multi-box openings across all types of toys. Products like Rainbocorns Jelly Shake Surprise, Barbie and Hot Wheels Colour Reveal are predicted to feature quite prominently on children’s wish lists.

Jacoby says that Fidget toys are very popular right now and the range continues to grow with new colour designs, which come with the added benefits of helping reduce anxiety, stress, and increase motor skills.

The pandemic has brought families closer together and with this the trend of family outdoor play emerges. “The Quest Wooden Outdoor Games range offers different options for full family play including Tumble which is exclusive to Toys R Us,” added Jacoby.

For Tweens who love nothing more than spending time with their friends while making and capturing memories, the INSTAX Mini 11 Camera brings a retro real-world element into their lifestyle and social media obsession.

Dinosaurs are still a firm favourite and are seen across categories and major brands such as Air Blasters, construction vehicles, robots, Power Rangers, Transformers, Nerf, Imaginext to name a few. Jurassic World remains the top brand for Dinosaurs with realistic detail and movement with our top toy being the Jurassic World Stomp and Escape T Rex.

Jacoby says that while radio control (RC) toys have always been a desired toy, Toys R Us identified the need for more robust and higher performance RC items, enabling kids of all ages to enjoy them for longer. “The Nexx range is next level now and offers older kids the joy of performance and quality whilst remaining easy to use and ready to run straight out of the box,” she adds.

Combined with the launch of the top toys list, Toys R Us has revealed that its ‘Geoffrey’s Big Book of Wonder’ is available in-store nationwide as well as online from today. It is a special 68-page festive season gift guide filled with wondrous toys including something for all ages and budgets with incredible deals.

In addition, fifty lucky customers stand a chance to win their share of R25 000 in vouchers and one lucky customer could stand a chance to win their ultimate wish list of the three items valued at R10,000. Simply collect a copy of the Big Book of Wonder, select your top 3 wishes, fill in the entry form at the back of the booklet and post your entry into the box in-store. Alternatively, you can log on to, and fill in your wish list online.

“This year our Christmas wish is that everyone gets to experience a little bit of Toys R Us magic and we hope that South Africans enjoy our festive offering this year,” Jacoby adds. “For those wanting to do their shopping in-store, Geoffrey’s Land of Wonder, where kids never grow up is ready to welcome the whole family.”

With the increased demand for online shopping convenience, Toys R Us SA encourages you to get your holiday shopping done early and conveniently online at

For more information visit the website or follow Toys R Us on Instagram and Facebook #TopToys2021 #TRULandOfWonder #BigBookOfWonder

The complete top toy list expected to top children’s 2021 wish lists are:

  1. My Garden Baby™ Giggle & Crawl Baby Butterfly™ Doll Assorted
  2. Baby Alive Baby Grows Up Happy
  3. Caylee Travel Jet & Doll
  4. Barnie Extra Doll & Playset 
  5. Barbie Color Reveal™ Foam Doll Assortment
  6. Rainbocorns Jelly Shake Surprise
  7. Itty Bitty Prettys Angel High Collectables Angel Dolls
  8. Barbie Tie Dye Creation Station Incl Doll n Dresses
  9. Playdoh Monster Truck Playset
  10. Club Petz-Blu Blu 2.0
  11. LEGO Friends Doggy Day Care 41691
  12. LEGO City Car Transporter 60305
  13. Nexx Stunt Radio Control Superbike 1:6 Scale
  14. Transforming Stunt RC
  15. Hotwheels Color Reveal 2 Pack Assorted
  16. CAT Roarin Rex-cavator
  17. Reggies Military Plan
  18. Jurassic World Stomp and Escape T Rex
  19. Nerf Elite 2.0 Flip 8 Foam Dart Blaster
  20. Quest 60pc Giant Wooden Tumble Tower Natural
  21. Zingo Move 3.0 6 inch
  22. Batmobile Ride on 12v
  23. Bubblegum 7” Educational Tablet
  24. Instax Mini 11 Camera & Film Bundle
  25. Power Kid Educational Laptop French/English



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