Beyond Cigarettes – World’s Leading Heated Tobacco Product in South Africa  

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IQOS is an award-winning, technologically advanced heat-not-burn alternative to cigarettes and offers a cleaner way of enjoying real tobacco with no smoke, no ash and less smell. IQOS also emits 95% less harmful chemicals compared to the smoke of a reference cigarette. This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

“PMI is a pioneer in innovative heated tobacco products. These products have the potential to be less harmful to smokers who switch completely and abandon cigarette smoking,” according to Rishaad Hajee, Head of Corporate Communications at Philip Morris South Africa. “Based on PMI’s scientific evidence so far, switching completely to IQOS is a better choice for smokers, as it is likely to present less risk to their health than continuing to smoke cigarettes.”

“The availability of IQOS 3 DUO is another step in PMI’s ambition to encourage all those adult smokers who would otherwise continue smoking to switch to better alternatives,” says Hajee. “We see smoke-free products as an opportunity for harm reduction and are open to discussions with the public health community globally and in South Africa.”

“The best thing a person can do is quit all forms of tobacco and nicotine altogether,” he says “But despite all the efforts, warnings and campaigns to reduce smoking around the world, the World Health Organisation (WHO) expects more than 1-billion people will still be smoking in 2025 – about the same number as it is today.”

“Thousands of adult smokers per day globally make the change and switch from cigarettes to IQOS. Almost 12.7- million adult smokers have already chosen IQOS and quit cigarettes,” he adds. “In South Africa the conversion to the product has been very encouraging with a high percentage of legal age smokers who switch to IQOS, continuing to use it.”

“IQOS 3 DUO is designed with new features to help adult smokers switch from cigarettes more seamlessly. Featuring the fastest and most powerful holder within the IQOS family, IQOS 3 DUO allows two consecutive uses without recharging the holder, while the holder charging time is much faster1 compared to previous models.”

“The combination of measures to discourage tobacco initiation and encourage cessation as the best options for smokers, along with our full-scale effort to replace cigarettes with smoke-free products for those who continue to use tobacco, could see the end of cigarettes within a decade, with the support of government and civil society,” he added.

For more information visit: www.iqos.com

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