Louis Vuitton Announces The Opening of “LV DREAM” A New Cultural and Culinary Destination in Paris


For more than 160 years, creative exchange has taken place in tandem with the heritage and innovation of Louis Vuitton. The ongoing quest for artistic collaborations has expanded the Maison’s universe, enhancing the collections with imagination and surprising expression. With LV DREAM, Louis Vuitton celebrates these inspiring ideas and their creators as an expansive exhibition located in the heart of Paris – at the historical, former Belle Jardinière department store – alongside a café and chocolate shop in collaboration with the Cheval Blanc Paris Chef-pâtissier, Maxime Frédéric.


Beginning December 12th, 2022, LV DREAM welcomes visitors to discover a rich and exciting exploration of Louis Vuitton’s collaborations through time and across a broad range of historic and contemporary pieces. Comprised of nine rooms (including “Louis Vuitton: As seen by…”; “The World of Vuitton According to Rei”, and “Leathergoods in Fashion”, among others) with many interactive components, this immersive journey revisits the highly original interpretations in constant dialogue with the Maison.


To extend the experience, LV DREAM introduces “Maxime Frédéric at Louis Vuitton” – a café and chocolate shop (Chocolaterie), both overseen by the renowned Chef-Pâtissier of the Cheval Blanc Paris. Among the leading names in the artistry of patisserie and chocolate-making, Maxime Frédéric honed his craft at the palace-hotels of Paris, including Le Meurice and George V, before joining the Cheval Blanc Paris in 2020 and winning the 2022 Gault & Millau Guide prize for Pastry Chef of the Year. Surrounded by tropical plants, the Café offers a lush respite for visitors with a specially developed selection of fresh pastries that play on the Maison’s motifs. The Chocolaterie, meanwhile, showcases a delightful assortment of chocolates that once again draw inspiration from Louis Vuitton codes and come packaged in emblematic boxes.


Finally, in the spacious gift shop, visitors can browse items developed with an exclusive LV DREAM design, along with a selection of small leather goods, accessories, fragrances, and publishing.



2, rue du Pont Neuf, 75001, Paris
Open all week, from 11am to 8pm
Exhibition is free entry, reservation via louisVuitton.com
Admission to the Café, Chocolaterie and Gift store is without reservation


About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality and preserving biodiversity. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.

For further information: louisvuitton.com


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