- African Travel Week extends submission deadline for its new ‘Reigniting Africa’ category
- New award category recognises the most impactful, story-driven COVID-19 campaign
Cape Town, 8 February 2021 – The submission deadline for ‘Reigniting Africa’ entries has been extended until June 30 giving African travel and tourism stakeholders an additional four months to get their entries together to vie for top spot in the continent’s most impactful, story-driven COVID-19 campaign.
“The Reigniting Africa Award recognises and rewards those incredible campaigns that emerged to keep us connected, engaged and inspired on the African continent during the COVID-19 pandemic,” says Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions Africa.
“We want to highlight those unforgettable story-driven consumer or trade campaigns that brought the Africa destination to life; Those campaigns that use an authentic and creative narrative, not only to give viewers a taste of the destination’s culture, natural beauty, history, and vibrancy, but also to portray the tourism destination positively and to entice visitors to return,” she adds.
Submissions for the Reigniting Africa Award will be judged by an independent panel of industry experts with the criteria focusing on tone, visibility, messaging, and brand perception, with the winner being announced at a special awards evening during Africa Travel Week at partner venue, GOLD Restaurant, in the Host City of Cape Town.
The following stakeholders along the value chain are encouraged to participate:
- Destination Marketing Companies
- Tourism Boards
- Marketing, public relation, communication, advertising and branding firms
- Start-ups and innovators
- Brand and Digital experts
“We encourage all individuals and teams who created campaigns that inspired consumers and industry and were driven with the spirit of #MakingTravelHappenAgai across Africa, to enter. Similarly, if you admire a campaign you feel fits the profile, encourage its organisers to submit their entry before the new deadline,” she concludes.
Only campaigns executed in the period from 01 January 2020 to 30 May 2021 will be eligible for the Reigniting Africa Award. Participants can register their interest by signing up on the WTM Africa website here.